Fear of digital events eroding the value of in-person events has diminished, and organizers embrace the flexibility it affords in enhancing physical event formats.
Sentiments regarding in-person events are optimistic as well, with projections for its strong and steady return.
The rise of micro-events
Tay Ling, vice-president at TBA Hong Kong, Pico believes that bigger, 5,000-person plus conferences will be less frequent.
“Some of our financial sector clients have indicated that the classical conference with a large number of attendees will be a thing of the past.
However, some clients are tending to hold these meetings more frequently on a smaller scale. There will be a rise in micro-events, and the benefits are there to see. They allow for that highly personalised feel that humans crave.”
